TSRM BLOG
LATEST POST
Top Five Steps to Greatly Improve Your Sales Onboarding Success
Onboarding entry level sales reps in the IT sector has been a hot topic in the industry for as long as I can remember. Devoting the time and energy to help indoctrinate a new rep is something that most companies would agree is important, yet a large percentage of them...
Recent Posts
Top Five Steps to Greatly Improve Your Sales Onboarding Success
Onboarding entry level sales reps in the IT sector has been a hot topic in the industry for as long as I can remember....
Unleash Success: 5 Tips for Hiring Entry-Level IT Sales Rock Stars
By Tonya Turner IT sales is the ultimate “left-brain, right brain” career. On one hand, it requires outstanding...
How Client Engagement is Evolving in IT Sales and Marketing
As someone who has been deeply immersed in IT marketing and sales for over 20 years, I've witnessed a...
OLDER POSTS
Unleash Success: 5 Tips for Hiring Entry-Level IT Sales Rock Stars
By Tonya Turner IT sales is the ultimate “left-brain, right brain” career. On one hand, it requires outstanding interpersonal and communication skills, with the ability to quickly instill trust, respect, and credibility with prospects. On the other hand, the...
How Client Engagement is Evolving in IT Sales and Marketing
As someone who has been deeply immersed in IT marketing and sales for over 20 years, I've witnessed a significant shift in the way IT leaders approach the decision-making process when it comes to new product/solutions. Gone are the days when responding to...
Modernizing your Digital Marketing Strategy with Integrated Advances
The Struggle to Stand Out in the Competitive “Attention Economy” The phrase “attention economy” was first used in 1971 by a psychologist and economist, Herbert A. Simon. He insightfully wrote that “a wealth of information creates a poverty of attention,” and this...
Leveraging Generative AI for Content Development
Introduction to AI In recent years, buzz about artificial intelligence has been nearly impossible to miss in news articles and social media threads as discussions about its powerful applications ballooned. In the context of marketing, there have been headlines about...
Unleashing Potential: How to Turn Around a Historically Underperforming Sales Territory
Earlier in my career, I was challenged by my sales manager to resuscitate a historically underachieving sales territory. It was a vertical market—healthcare—and it was limited by having very few (approximately one hundred) target customers in the region. I developed a...
5 Considerations for Onboarding Entry-Level Salespeople
The success of a sales team relies heavily on effective onboarding processes for new hires. According to Spekit’s 2022 Sales Training & Onboarding report, more than 90% of sales leaders attribute the hiring and onboarding process to be important or even...