Digital Marketing for the IT Sector
Today’s IT organizations expect their buying journey—awareness, consideration, decision—to be informative, personalized, and consistent.
Build—and Increase—Demand in the Age of Digital Transformation
Understanding the IT buyer’s journey is paramount to rolling out a successful IT demand generation campaign. TSRM Group’s demand generation campaigns target early-stage IT projects, often while the prospect is still in the research phase. Our multi-faceted campaigns integrate customized content with digital marketing, social media and telesales to give our clients a competitive edge.
Marketing Pros Who Know the IT Industry
Our creative team has the ability to present today’s emerging technology trends in compelling ways, for both technical and non-technical audiences. Our deep bench of seasoned copywriters, videographers, podcast audio engineers, graphic and digital designers are well versed in the IT industry and can develop fully customized campaigns that complement your established corporate brand or create a new fresh visual approach that can differentiate you from your competitors. We are also experienced in the branding/marketing guidelines of the major OEMs so we can ensure your co-branded campaigns are compliant.
Markets We Serve
We customize your campaign to speak to the unique needs and pain points of your targeted vertical markets or market segments, including:
Healthcare
Higher Education
Financial Services
Medium to Large Enterprise Clients
Consumer Goods/Retail
Our demand generation services include:
- Customized content (customer case studies, solution briefs, datasheets, sales collateral)
- Lead-nurturing-as-a-service
- Digital marketing campaigns (email, landing pages, newsletters)
- Prospect data intelligence and management
- Video and podcast production
- Social media campaigns
- Audience acquisition for events
- Telesales appointment setting and lead generation
- Telesurveys to prospects as well as existing customers
We will work with you to maximize the effectiveness of your available budget and help support you through the claiming process required for marketing development fund (MDF) programs for the major OEMs.
Non-sales ready MQLs can continue to be nurtured through our marketing automation platform, sending scheduled drip emails and following up with telesales touches to continue moving your prospects through the sales cycle.
End-to-end demand generation is yours when you partner with TSRM Group.
Explore Our Demand Gen Services
Content Creation
Customizable content designed around current IT trends.
Marketing Automation
Leverage the power of automated marketing.
Telesales Services
Comprehensive telesales services that improve your ROI.
Testimonial
“I have had the pleasure of working with TSRM Group for over a decade and they have become the “go-to” creative resource that I’ve taken with me from one job to the next. Their fresh out-of-the-box ideas are seamlessly executed with every detail covered. I love to see what new unique ideas they come up with, knowing that they will always deliver results.”
Jeannine P.
IT Channel Marketing Consultant
Invigorate Your Sales Team with Best-in-Class Marketing Resources
TSRM can help you achieve extraordinary results by packaging together a suite of services that are designed to reach your targeted segments. Armed with fresh ideas on how to revitalize your brand and create demand for your IT solutions, we are well-positioned to take your company to the next level. Utilize our marketing automation services to build everlasting relationships with your customers so they keep coming back again and again.
With TSRM as your dedicated partner, expect predictable lead flow starting from the top of the sales funnel all the way down to the ultimate conversion.
Email us today to set up a consultation →