Lead Nurturing-as-a-Service
What Is Lead Nurturing?
And how is it different from demand generation?
Demand Generation (or Lead Generation) is the process by which you reach out to a list of targeted prospects with a general (not personalized or customized) message about your products and solutions in an effort to engage with them. Your goal is to generate net new leads.
Lead nurturing, on the other hand, is the ongoing process of checking in with previously touched prospects so you can stay on top of their buying cycle and equally important, keep your company top of mind.
The Numbers Don’t Lie: Why Lead Nurturing Matters
%
of reached customers are sales-ready
Only 5% of the decision-makers you reach in a campaign are sales-ready when your message hits their inbox. The other 95% are a mix of “not right now,” “maybe later” or “probably not”.
%
more sales-ready leads with lead nurturing
higher click-through rates with warm leads
Lead nurturing emails – sent to warm leads that have been touched in the past by a sales rep or have engaged in prior campaigns – have open/ clickthrough rates 4x – 10x higher than email campaigns to a brand new audience.
%
of b2b marketers don't practice lead nurturing
65% of B2B marketers (i.e., your competitors) do not have any type of regular lead nurturing initiatives. All evidence indicates you are better off NOT being part of this majority.
Rejuvenate Your Business with Strategic, Content-Rich Lead Nurturing
In a sales environment with sophisticated products/solutions, long sales cycles, hefty price tags, decision-making committees and plenty of competition, technology resellers have their work cut out for them.
And when having to prioritize tasks such as servicing existing accounts, managing vendor partner relationships, negotiating new contracts, etc., the all-important task of lead nurturing always seems to fall by the wayside.
EXPLORE OUR LEAD NURTURING SERVICES
Lead Nurturing-as-a-Service brings together many of our core areas of specialty to create a powerful program to support our clients’ revenue growth goals.
Email Outreach
We segment your lead list into known variables to start the campaign.
Content offers
Our content team creates meaningful, high-quality content targeted specifically to prospects.
Telesales follow-up
Our experienced telesales reps call prospects to set up virtual or face-to-face appointments.
Social Media
Our team provides tips on using social media to connect with prospects via targeted and sponsored posts.
PUT TSRM GROUP’S LEAD NURTURING-AS-A-SERVICE TO WORK FOR YOU
Our successful lead nurturing program targets warm leads accumulated from previous demand generation campaigns. We reach out with a combination of digital and human touchpoints that are personalized and customized to the prospect.
We track progress through a marketing automation platform that provides automated workflows, lead scoring, list segmentation and a wide range of personalization options.
It’s like having an inside business development representative, but at a significantly lower cost. And even better, most Original Equipment Manufacturers (OEMs) consider lead nurturing to be a reimbursable expense under their marketing development funds (MDF) program.
Testimonial
“We knew there was potential business sitting in our prospect database untapped, but we simply lacked the bandwidth to execute a comprehensive lead nurturing program internally. TSRM Group was wonderful to work with and began generating pipeline in the first few weeks of the campaign. We are confident these leads will generate revenue that will pay for the cost of this program many times over.”
Kimberly Donald
Director of Client Services/Marketing | Apex Technology Group